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The Werkstätte originated as a decorative art studio creating modern designs with impeccable craftsmanship inspired by the guild model of the British Arts & Crafts Movement.Įstablish a direct relationship between designer, craftspeople and the publicĬreate a style reflecting the “spirit of their own time” The Wiener Werkstätte (“Vienna Workshops”) were founded in 1903 as a business collaboration between Josef Hoffmann, designer Koloman Moser and wealthy industrialist and art patron Fritz Waerndorfer. The cost of producing the journal had become too great and fissures in the group led to the publication’s demise.
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Ver Sacrum ceased publication in 1903, the same year the Wiener Werkstätte was formed and two years before the Secession fractured. Notice the square format-Vienna’s, and specifically Hoffmann’s, favorite symbol of modernity.
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Ver Sacrum is recognized for its advances in graphic design, typography and illustration, setting an example for later art magazines. Each issue therefore was an example of Gesamtkunstwerk (“total work of art”). The first 11 issues, while Hoffmann served on the editorial board, are exhibited here.Įach journal was formulated like a small exhibition and most issues focused on the work of one artist. During the years of publication, 120 issues were printed. The journal featured lithographs, woodcuts, illustrations, poems and essays by artists of the Secession in editions of about 400-500 copies each. The first issue was published in January 1898 and for the first two years, Ver Sacrum was published monthly. The title, Latin for “sacred spring,” was inspired by the season the Vienna Secession was founded and relates to their desire for a rebirth of their city. Josef Hoffmann served on the editorial board for the first year of publication and would contribute artwork regularly. To bring the idealist message of the Vienna Secession to the public, the Secessionists created Ver Sacrum, a journal promoting their philosophies, art and design. Stop by the Cabaret Fledermaus for a show and imagine sipping a coffee (or perhaps something a little stronger) in this cohesive and elegantly-designed space.Īll decorative art pieces in the exhibition were designed by Josef Hoffmann. As you journey through the exhibition, you will discover objects that demonstrate Hoffmann’s roles in the Vienna Secession, their publication, Ver Sacrum, and the subsequent Wiener Werkstätte (“Vienna Workshops”). Josef Hoffmann’s Vienna, designed to delve deeper into an important part of Kirkland Museum’s permanent collection, explores Hoffmann’s immense impact on Vienna and the western world during the early 20 th century. In this season of rapid change, young artists found themselves swept up in a belief in progress and the desire to bring a new and modern art to Vienna. The Viennese were embracing new technologies with the installation of streetlights and an electric tram. This is the place that Josef Hoffmann loved, the place where he would become a trailblazer for architecture and design in the 20th century.įrom 1850 to 1910, Vienna’s population grew from 500,000 residents to over two million. The most iconic is the inscription below the cupola, stating that each period needs its art and said art needs its freedom ( Der Zeit ihre Kunst, der Kunst ihre Freiheit.Imagine yourself strolling along the streets of Vienna and hearing strains of Mahler playing from the beautifully decorated cafés. If you are expecting a drab Plattenbau now, you could not be further off! The building might be made up of stark lines, but it isn’t undecorated. It is due to that cupola that the Viennese lovingly call the building Krauthappl (cabbage head). Thanks to its intricate gold-leaf cupola, you will be able to spot the Secession building from far away. This is expressed well in the white cube of the building. At the time, architects were trying to move towards a more sleek, utilitarian architecture. The building itself was designed by none other than Joseph Maria Olbrich. Otto Wagner was also a member, but not from the start. Others include Koloman Moser and Josef Hoffmann, who went on to found the Wiener Werkstätte, Joseph Maria Olbrich, Max Kurzweil, and Wilhelm Bernatzik. We have already mentioned one famous name, Gustav Klimt. Photo credit: Moriz Naehr Bildarchiv der OENB